Bing Deep Search AI-powered searches

Bing Deep Search AI-powered searches

  The symbiosis between search engines and artificial intelligence promises to be beneficial for users.  Bing has just rolled out deep search to achieve this goal, and we're wondering how these AI-powered searches will work.  How do you take advantage of Microsoft's new search feature?

  Deep searches are available to everyone

  The fact is that those from Redmond have announced the final deployment of Bing Deep Search, a generative AI function that helps search engines answer potentially difficult questions.  This feature, which until now was reserved for a lucky few, can be enjoyed by everyone thanks to the button at the top of the search results page.  Starting this week, everyone can start using it.

      Deep search is now available.  It uses our existing Bing index and leverages GPT-4 to expand and refine your query, identifying potential intents.  In this example, if your intent was the document camera, you would select the top option and get a full page of enhanced results.  pic.twitter.com/ZSdAVTcjoK

      — Jordi Ribas (@JordiRib1) March 22, 2024

Of course, we are only seeing the beginning of artificial intelligence in search engines.  The secret that makes Bing Deep Search interesting is that it includes the new GPT-4 model from OpenAI.  A model that caused a stir in the market, to the point of launching AI tokens just a year ago.

  What did Microsoft say about it?

  Deep search is now available.  It uses our existing Bing index and leverages GPT-4 to expand and refine your query and determine potential intent.  In this example, if your intent was the document camera, you would select the top option and get a full page of enhanced results.

  Jordi Ribas, Vice President of Microsoft, on his Twitter account.

  Keys to improving deep searches in Bing

  Here are some keys to improving deep searches in Bing:

Understanding search intent: The biggest advances in AI in search engines are related to understanding.  By trying to explain our intention, we are more likely to get closer to the answers we intend.

  Query Expansion: The same topic or query can be expanded in several directions.  AI should explore them all if possible.  By linking a topic to other topics that emerge from it, our research should be enriched.

  Clarification: If the query is ambiguous, or something that happens more often than you imagine, Deep Search will give you a choice: Demystify the search by directing it to all the intentions you might have when conducting it.

  Bing deep search 2

  Deeper results: If typical search results don't convince you, Bing will review millions of websites to dig deeper into the topic.  For the same search with basic results, you will have complex results beyond your intent.

  Topic Matching: Deep Search will review matches to provide you with answers that are most closely aligned with potential matches for your suggested topic.  Thus, you can continue to educate yourself about the issue or question.

  This escalation of AI in search engines is crucial, because ChatGPT is not a web search engine.  Many users think it is, but it is not.  It is not designed for this purpose, and errors in its answers are noticed if we try to make it interpret our questions as a search engine does.  Or an AI search engine, of course.

  Final thoughts

  In principle, we must insist that AI is by no means infallible.  We know the mistakes of Google's AI, so Microsoft's AI is not exempt from failing from time to time.  However, it's worth trying out this updated Bing engine thanks to AI.  The boundaries of web searches have been pushed even further!

  Yes, it's true, and we can't help but comment, that searches through Bing Deep Search take some time.  Microsoft supports delays of around 30 seconds, which is in line with our experience.

  It must be made clear that this delay is for displaying all results.  Obviously it depends on other aspects such as the speed of the Internet connection, and some results appear faster, but it is an acceptable delay considering that we are facing a new technology that should improve.  Enough.

  What is Microsoft's explanation?  This deep search was not developed for all queries or users, but was created for those who have complex questions that require more than just a simple answer.

  That is, they suggest that we resort to this tool on rare occasions;  Not for every search or query.